I don't know about you, but his armor, except for the pauldrons and helm, look almost dwarvish in craft, obviously not TES dwarves but classic fantasy dwarves like in LOTR or D&D.
Otherwise, he kicks ass in the CGI trailers, too bad the trailers were one of the only two good things (as I've heard) from TESO... that and the castle sieges from conflicting armies. Many people were tearing TESO apart.
I won't be able to play ESO (I'm not paying Microsoft (Xbox) to let me play online) but I hope this guy is in the game. Anyone who can beat the hell out of a bunch of undead werewolves (granted he had help from his companions) is an awesome character in my opinion. I wonder if players will be able to recreate this Nord during character creation?